VINE

VINE GROUP SCOPE & HISTORY

VINE Quality Hospitality Group is raising standards for service, food and drinks to international gourmet expectations and is emerging as the primary full-service quality hospitality company in the country. Established in 2003, the group’s main business activities include restaurants, catering and events management as well as wine, beverage, Cuban cigar, and hospitality accessory importation and distribution. The group also assists many start-up hospitality ventures with training and acts as a 3rd party logistics provider.

VINE Group is comprised of several Hanoi properties including Vietnam’s first bona fide wine destination, the VINE Wine Boutique Bar & Café with a flourishing delivery and outside catering business. The group also runs the retail store VINE Cellar, and the VINE Annex event space. In HCMC, VINE Group continues to grow in the wine and accessory distribution business, and its properties include Casa Habana Cigar Shop at the Park Hyatt Saigon Hotel Lobby and soon to be VINE Wine Boutique & Wine Bar in 2008.

VINE has established a substantial catering and events management business in Hanoi for high-end tourists, expatriates, corporations and private, high net worth Vietnamese clients. When the government needed catering for the APEC functions VINE was called in to provide its esteemed, ISO 22000 food safety standardized service and fine food for 1,000 VIPs at the APEC Leaders summit and 350 CEOs at the APEC CEO conference. For its efforts VINE received hundreds of grateful guest comments and recognition from the Ministries responsible for hosting the international delegates.

As the tourism and hospitality sector continues to flourish in Vietnam, with projections over the next five years of over 100 new golf courses, 2,500 new restaurants and more than 400 new 4 and 5-star hotels, VINE Group is positioning itself to benefit from this marked growth throughout Vietnam and the region.

Within its activities, VINE Group also offers educational programs for its staff and customers, involving seminars, wine tastings and community service. Frequent international cultural activities and menus, including a year round program of cigar, food and wine events are also featured.

VISION

VINE Group earns the position of being a leader in quality hospitality provisions and infrastructure in Vietnam by providing excellent products, caring service and top facilities through long-term planning, quality management and experienced, valued staff. The group plans to maintain its leading market position as the most knowledgeable provider of luxury hospitality items in Vietnam. VINE will expand and diversify business into exports, hospitality development, hospitality ventures and franchises. The group will continue to be recognized for its quality and commitment to enhancing the community.

MISSION STATEMENT

VINE Quality Hospitality Group establishes standards of excellence in quality hospitality, services and products. The group guarantees the best service, value, concepts and satisfaction to our guests, partners, employees and suppliers.

VINE Group creates warm, genuinely caring and friendly environments for both staff and patrons, and it actively integrates western and Vietnamese communities, products and cultures to improve overall hospitality standards. VINE provides luxurious but comfortable surroundings to create an atmosphere of conviviality and comfort. Family, education, quality and hospitality are all of immense import to the company and are inherently tied to the excellent care and service provided.

The group proudly offers products and services of exceptional value that are unique in nature. The experience created is one of total satisfaction.

REPUTATION

VINE’s establishments and companies have met with great acclaim. Public opinion is excellent, and general awareness is high among foreign and local businesses and travelers. Among these, VINE is proud to have a well-integrated mix of patrons: 30% Vietnamese, 20% tourist and 50% local expatriates including Australians, Europeans, Americans, Japanese, Malaysians and Koreans.

Despite very little advertising, VINE has met with such success thanks largely to an excellent Public Relations campaign with exposure in Western and Vietnamese press, television appearances, and training programs for staff, patrons and wholesale customers.

VINE is also known for its serious commitment to charity and its status as an integral part of and contributor to the community. The group has raised over $50,000 for Agent Orange victims and sponsored funds and support for Operation Smile, Blue Dragon Foundation, Pearl S. Buck Foundation, Terry Fox Cancer Research Foundation, Koto, Hoa Sua, ITI – International Tracoma Initiative, Hoc Mai Viet Duc Hospital. VINE has also assisted with much additional sponsorship for AmCham, AusCham, Can Cham, golfing events and art launches.

VINE Group became the first wine distributor and catering event provider in Vietnam to be certified with Quality Management System ISO 9001 and Food Safety Management System ISO 22000. VINE Wine Boutique Bar & Café became the first restaurant in Hanoi to receive the certifications, as well as certification from the General Department of Standards and Quality Measurements of Vietnam. VINE won the Top Trade Service 2006 Award from the Ministry of Trade of Vietnam, Wine Spectator Awards of Excellence in 2004, 2005, 2006, and 2007 and the Frommers International Standard Award in 2006.

In addition, the group has organized and hosted the International Wine Challenge Vietnam (IWCV), an annual event created by VINE and expert wine authority Robert Joseph, geared at measuring the quality of wine. The 2007 event was a critical success and received enormous media and nationwide TV exposures.

VINE QUALITY HOSPITALITY WHOLESALE & DISTRIBUTION

The VINE Quality Hospitality Wholesale and Distribution network currently serves over 500 clients, primarily consisting of 4 and 5-star hotels, but also including corporations, embassies and high net worth individuals. The product list spans 1,500 items of food, beverage and hospitality supplies from our exclusive list of over 200 of the best suppliers around the globe. VINE leverages extensive knowledge and relationships with the world’s leading producers to deliver a very high level of quality products to the Vietnam market.

VINE Group is also partnered with Pacific Cigars in Hong Kong, the exclusive worldwide distributor for Habanos Cuban cigars and other cigar accessories. The partnership currently owns and operates the Casa Habana cigar shop in Park Hyatt Hotel in Saigon

The Flagship Wine Montes from Chile ranks VINE as the number one wine importer in value from Chile to Vietnam.

In addition to the excellent relationships the company has with nearly every 4 and 5-star hotel as well as the top restaurants, VINE has secured exclusive arrangements with several new restaurants and hotels providing a full range of services like events management, consultation, advising, wine selections and design assistance. Service, value, quality and variety continue to be the group’s strong points and will only improve in the future.

The group’s nationwide distribution presently includes offices and warehouses in Hanoi, Hoi An (Da Nang) and HCMC with strategic relationships in Phu Quoc, Hai Phong, Ha Long Bay, and Nha Trang which are continuing to expand.

RESTAURANTS

VINE’s restaurant ranks among the very top dining destinations in Vietnam. The wines on offer have been recognized with several significant awards including American and Italian Winery of the year and IWCV wineries of 3 years running. Prominently located in Hanoi’s West Lake area, VINE Wine Boutique Bar and Café is the group’s signature restaurant, serving world-class international cuisine to an ever-growing clientele of Vietnamese, tourists and expatriates from across the world. The restaurant and Annex were established as part of a broad concept, providing support for the larger wholesale enterprise by showcasing products through restaurant dining, wine tastings, events, catering and delivery.